Agencies
Every client has a tone, and the tone lives in the head of whoever writes.
An agency writes for several clients at once, each with a tone and templates of its own. Whoever writes switches voice several times a day, and the history that would prove the work is uncatalogued.
Each client’s tone is defined. It still depends on who is writing.
08 / 8
Context
Where the information lives today
In an agency the information is in templates, in tones of voice defined per client, and in old projects nobody can list without opening folders. It is a rich, mute archive: it answers everything, as long as someone remembers the answer exists.
- The templates and the defined tone of voice for each client
- The old cases and projects, still uncatalogued as an argument
- What has already been published per client, so as not to repeat it
- The briefings, which say what each piece had to do
Action
What starts happening on its own
You ask for captions for a client’s new case and you get several options in that client’s tone of voice, from the templates, ready to choose and schedule. And when you need arguments for an approach to a sector, you ask which old clients make good case studies and you get a list of candidates with a line justifying each one.
- Several caption options in the client’s tone of voice, from the templates
- The list of projects that make good case studies, with the reason for each
- The answer to "have we published something like this for this client?"
- The pieces written against the briefing, and not against the writer’s memory
Who answers
Who answers when it gets something wrong
Nothing is published without passing whoever holds the account: the agent proposes and a person chooses. The tone comes from the client’s templates, and when the agent drifts from them that is visible in review instead of arriving in the feed. And each client is a separate context: what belongs to one does not enter another’s work, and that rule is written before the agent starts.
- Nothing is published without whoever holds the account choosing it
- The tone comes from the client’s templates, and the drift shows up in review
- Each client is a context, and the separation is written into the rules
Two shapes
What comes off the ladder takes one of two shapes. We have built both.
Agent in the channel
Each client already has a channel in the agency. The agent lives in that channel, with that client’s templates and tone, and not the neighbour’s.
Archive with an agent
The work already done is an agency’s best commercial argument. An archive with an agent on top turns it into answers instead of folders.
Where it starts
Start with one client and one format, and see whether the tone holds without the person who usually writes it.
See the three stepsRelated questions
People who ask this usually ask as well.
- 03I already pay for Slack and Claude, why pay you as well?A generic assistant does not know your format, is not configured securely, and the team does not adopt it on its own.
- 07We already tried AI before. Why did it not work?Because AI amplifies the processes a company already has, and with disorganised processes it amplifies the disorganisation.
- 08Is this going to replace people?The agent drafts, a person approves. During the pilot it writes drafts and sends nothing. The decision stays with whoever signs it.